Here the commitment of time and resources by Palo Alto 33 and the reciprocal engagement grows considerably as the company accepts the “temporary” integration of one or more managers in the company itself. These managers are experts in 3 domains that are crucial in today’s economy and concern the “front office” of a company which deals with the external market and environment : Marketing, Sales and more and more Product development. They are different from the “back office” functions which are crucial for the support functions of the 3 above activities namely, IT, Finance, Production and Human Resources. At Palo Alto 33 we focus on these 3 activities for 2 reasons : Most of the companies we work with are excellent engineering or product driven companies but have more difficulties in sharing their great products and services to the market and the world. The opposite is also sometimes true. In many companies sales and marketing does a terrific job but due to innovative and disruptive forces in the market the product development is not aligned anymore. In addition we believe that these 3 activities should be aligned and integrated as one cannot work without the other. Lots of care is taken to le the main actors of these 3 activities : marketing, sales and product development work together.

In this phase all the classic but crucial analysis tools will be exhausted going from a people, price, promotion, product and distribution analysis to a step by step execution plan with timelines and clear commitments for delivering results.